As part of our end of season, championship winning celebrations, we were asked to take the Dallara F398 to the local WEX Photographic store where they were holding an open day. Our car, along with some owls and birds of prey were on display outside the store, giving the WEX customers something to photograph to test out their new equipment, and also to give the less enthusiastic customers (mostly children!) something more exciting to do that talk about stutter speeds.
Despite the chilly weather, there was a steady flow of people, most of which wanted to know something about the car (or the owls), and wanting to have a go in it for a few minutes. Hopefully everyone got what they wanted, and we did our best to encourage everyone to sit in the car and have their photo taken – Epson were offering free A3 prints of any photo taken on the day to show off their amazing photo printers, and I think several people left with a photo of them in a racing car.

Laura, Andrew and I were on hand to keep the queues of people interested, and I think we put on a good show, although I think we’ve identified (in typically racing team style) how to do better next time!!
A highlight of the day was getting Stewart Fielder, Marketing and Sales Director of WEX Photographic, to sit in the car and pose for his photo. Hopefully he got that printed out nice and large to hang up in his home (or, more likely, his toilet!). Hopefully WEX will ask us back again for their next open day, and maybe we can make it more of a motorsport event somehow – multiple cars, paddock awning, more ‘interactive’ stuff, and perhaps photogenic stuff laid out. The possibilities are nearly endless!
For more photos of the car, click “continue reading” below.
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